“This is the type of compelling and honest storytelling that fits perfectly for Discovery Channel,” is how the three-episode series was put by Rich Ross, Group President of Discovery Channel, Animal Planet and Science Channel. “It is a story about brotherhood, an ironclad will to succeed and going against the conventional wisdom of that time. The founders of Harley-Davidson created more than just a motorcycle. They created modern entrepreneurism.”
The show is set in rural Milwaukee, Wisconsin, where in 1903 Harley-Davidson motorcycles were first designed, engineered and produced by three young men seeking to make their names and capitalize on the burgeoning motor-cycle market — a new market created by the modification of bicycles, popular modes of transportation at the time, with motors for speed and longer-distance travel.
Of course, the brand is popular today as well. It is famously one of two motorcycle builders that survived the American Great Depression of the 1930s, along with Indian Motorcycles, who are the main competitor portrayed in the TV series.
The Discovery program depicts this American 20th century story, beginning with the entrepreneurialism of Arthur Davidson, the engineering ability of William S. Harley, and the financiery and engineering assistance of Walter Davidson, as well as the relationships of these young men to their families, their communities, and the women in their lives.
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